Discover Our Mission

At Ït, our focus is to provide headwear that offers comfort, dignity, and a sense of normalcy for individuals undergoing cancer treatment, directly addressing the emotional challenge of hair loss.

Our mission is accomplished by your generosÏty… powering our Cure Ït Campaign with American capitalism - the backbone of philanthropy. With the sale of our unique branded hats, we build a supportive communÏty, connecting patients, families, and supporters with strength and resilience. Cure Ït with DignÏty and FaÏth